Barolo Chinato: from Piedmont to all of Italy Born in Piedmont in the last century, it quickly spread thanks to its well-balanced bitter-sweet taste, but especially due to the market-driving effect of the name "Barolo," which placed it among noble products like wine, compared to the various types of quinine-based alcoholic beverages. At the same time, the consumption of this flavored wine was aided by its reputation as a medicinal wine. In Piedmontese tradition, it became the main antidote to many minor ailments, especially colds and fevers. Drunk as mulled wine, warm and invigorating, its antipyretic and digestive abilities were praised. Serving it to guests became a ritual gesture of rural hospitality.
